Privacy Policy

1. Introduction

Kitchens International Retail Limited (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and share personal data when you visit our website https://www.kitchensinternational.co.uk/ or contact us, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

We aim to be transparent about what data we collect and how it is used.

2. Who We Are (Data Controller)

Company name: Kitchens International Retail Limited

Company number: SC866991
Registered & operating address:
117 Dundas Street

Edinburgh

EH3 5EF

Email: info@kitchensinternational.co.uk

Kitchens International Retail Limited is the data controller for the purposes of UK data protection law.

3. Personal Data We Collect

3.1 Information you provide to us

We may collect personal data when you:

submit an enquiry or contact form;
request information, a consultation or a service;
communicate with us by email or telephone;
sign up to receive marketing communications.

This information may include your name, email address, telephone number, company name, address, and any other information you choose to provide.

3.2 Information collected automatically

When you visit our website, we may collect certain technical information using cookies and similar technologies, including:

IP address;
device type, browser type and operating system;
pages visited and actions taken on the site;
referral source.

This information is collected using Google Analytics 4 (GA4) and Meta (Facebook) Pixel, and is only processed where you have given consent via our cookie banner.

4. How We Use Your Personal Data

We use personal data for the following purposes:

to respond to enquiries and provide information you request;
to manage customer and prospect relationships;
to provide services and communicate with you;
to improve our website and user experience;
to measure the effectiveness of our marketing and advertising (with consent);
to comply with legal and regulatory obligations.

5. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent – for cookies, analytics, advertising technologies, and marketing communications where required.
Contract – where processing is necessary to provide services or respond to requests you have made.
Legitimate interests – to respond to enquiries, operate and improve our business and website, where these interests are not overridden by your rights.
Legal obligation – where we must process data to comply with the law.

You may withdraw consent at any time.

6. Cookies, Analytics and Advertising

Our website uses cookies and similar technologies. Non-essential cookies (including analytics and advertising cookies) are only placed on your device after you give consent.

Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website and to help us improve it. GA4 collects technical and usage data. We do not knowingly send personally identifiable information to Google.

Advertising

We use Meta (Facebook) Pixel to measure advertising performance and deliver relevant ads. This tracking is only enabled where you have consented to advertising cookies.

You can manage or withdraw your cookie consent at any time using our cookie settings.

7. CRM and Marketing Communications

We use Anthill as our customer relationship management (CRM) and email marketing platform.

If you choose to receive marketing communications from us:

your contact details will be stored securely within Anthill;
emails will only be sent in accordance with your stated preferences;
you can unsubscribe at any time using the link in our emails or by contacting us directly.

We do not sell or rent your personal data to third parties.

8. Data Sharing and Third Parties

We may share personal data with trusted third-party service providers who act as data processors, including:

Anthill (CRM and email marketing);
Google (analytics services);
Meta Platforms Inc. (advertising measurement).

All third parties are contractually required to protect your personal data and only process it in accordance with our instructions and applicable law.

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal and accounting requirements.

Typical retention periods include:

enquiry and contact data: up to 24 months after last contact;
marketing data: until you withdraw consent or unsubscribe;
analytics data: retained in line with platform settings and anonymisation practices.

10. Your Rights

Under UK GDPR, you have the right to:

request access to your personal data;
request correction of inaccurate or incomplete data;
request erasure of your data in certain circumstances;
restrict or object to processing;
withdraw consent at any time;
lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, please contact us using the details above.

11. Data Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or disclosure.

12. Children’s Data

Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. Any updates will be posted on this page, and the effective date will be updated accordingly.